SEO for LLM: How to Get Found in Google & AI Searches in 2025

We all know that search is no longer just about Google.

Today, people are turning to AI tools like ChatGPT, Claude, Gemini, and Perplexity for instant answers. And these Large Language Models (LLMs) aren’t making up everything on their own; they’re pulling information directly from real websites, just like yours.

So, if your content isn’t showing up in AI responses, you’re missing out on a growing audience.

That’s where SEO for LLM comes in.

This isn’t a trend, it’s the next phase of search.

In 2025, brands that understand Large Language Model Optimization will have a serious competitive advantage over those that stick to “Google-only” thinking.

What is SEO for LLM?

SEO for LLM (Large Language Model SEO) is all about making your website content AI-friendly.

Yes, you still want to rank high on Google, but now you also need to make sure AI tools can:

• Understand your content clearly
  
• Summarize it accurately
  
• Recommend it when users ask relevant questions
  

Here’s what that usually involves:

• Adding a llm.txt file so AI crawlers know where to find your best content
  
• Writing in a clear, Q&A-driven format
  
• Backing up claims with facts, statistics, and sources
  
• Using clean headings and bullet points that AI loves to parse
  

Think of it like this: if Google is a librarian, LLMs are friendly tour guides. They won’t just hand people a list of sources; they’ll tell them what’s inside, who said it, and why it matters. Your job is to make sure your site is one of those sources.

Why SEO for LLM matters in 2025

The shift is already happening.

People are skipping traditional search and asking AI assistants questions like:

“What’s the best e-commerce platform for small businesses?”
“How do I start an Amazon store?”
“Which marketing agency in Australia is best for startups?”

If your site is optimized for AI searches, you can show up in those answers sometimes as the only source mentioned.

Businesses that are early adopters of LLM SEO services are seeing:

• More clicks from AI citations
  
• Increased brand trust from being named in AI answers
  
• Higher authority across both search engines and AI tools
  

One LLM SEO company coalition in Australia reported that their clients saw a 300% boost in AI-driven traffic after just six months of optimization.

Australia is quickly adopting AI-driven search. From startups in Sydney to eCommerce brands in Melbourne, businesses are noticing that traditional SEO alone isn’t enough, because their customers are asking tools like ChatGPT, Claude, and Perplexity for answers instead of searching on Google.

If you’re targeting the Australian market, here’s why llm seo australia matters even more:

• High competition in digital industries → With so many agencies and online brands, being cited by AI tools can set you apart.
• Local search demand → Queries like “best SEO agency in Australia” or “dropshipping training in Sydney” are already being answered by LLMs. If your content isn’t optimized, you won’t be part of those answers.
• Early adoption advantage → Many Australian businesses haven’t caught up with LLM SEO yet, so brands that move now can dominate future AI-driven search results.

Whether you’re an eCommerce business, a SaaS startup, or a local service provider in Australia, the strategies you’ve seen above (llm.txt, structured Q&A content, and schema markup) will make sure AI tools recognize and recommend your brand.

Proven strategies for SEO for LLMs

If you want to dominate LLM SEO in 2025, you can’t just rely on old-school keyword stuffing or generic blog posts. You need to think the way Large Language Models think, and that means creating content and signals that AI tools can quickly understand, trust, and recommend.

Here’s what’s working right now:

1. Create a llm.txt file

Think of the llm.txt file as a sitemap, but specifically designed for AI crawlers.
While a traditional sitemap tells Google which pages to index, llm.txt tells LLMs which pages they should read, summarize, and recommend to users in their answers.

Include in your llm.txt:

• A list of your most important URLs
  
• Short, AI-friendly summaries for each page
  
• Priority tags (so AI knows what matters most)
  
• Target keywords you want associated with each page
  

This step can dramatically increase the likelihood of your content being pulled into AI-generated answers.

In this image below, here is an example of how does an llm.txt file looks alike.

2. Write for questions, not just keywords

Traditional SEO might focus on ranking for “best SEO services in Dubai,” but LLM SEO focuses on answering actual questions people ask.

That’s because LLMs like ChatGPT and Claude are trained on conversational, question-driven data.

Examples of question-based headings to include:

• What is LLM SEO?
  
• How do I optimize content for AI searches?
  
• What’s the best LLM for SEO in 2025?
  

By structuring your content this way, you’re speaking the same language AI tools are looking for, which makes your site more likely to be cited.

3. Make it fact-rich and credible

AI tools are more likely to recommend sources that feel trustworthy. That means your content should include:

• Data and statistics (e.g., “Businesses using LLM SEO saw a 300% increase in AI-driven traffic”)
  
• Expert quotes from reputable figures in your industry
  
• Citations to credible sources, especially if you’re making claims
  

The more evidence-based your content is, the more “confident” an AI will feel about using it in an answer.

4. Structure for skimming (human + AI-friendly)

Neither people nor AI like reading a big wall of text. To win in SEO for LLMs, make your content easy to digest:

• Use short paragraphs (2–3 sentences)
  
• Add clear subheadings
  
• Include bullet points and numbered lists for quick scanning
  
• Highlight important terms and concepts in bold
  

LLMs break down content into chunks before summarizing it, so the cleaner your structure, the more AI-friendly your content becomes.

5. Keep it fresh and relevant

LLMs are trained on snapshots of the web at specific points in time. If your content is outdated, it may never be included in future training sets.

Keep your content in the AI spotlight by:

• Updating statistics and examples regularly
  
• Adding sections for new industry trends
  
• Refreshing your llm.txt file to highlight your most recent content

6. Use Schema Markup for AI Context

Schema markup isn’t just for Google anymore; it’s gold for LLMs.

By adding structured data (like JSON-LD) to your pages, you give AI a crystal-clear understanding of your content’s meaning, not just its text.

For example:

• Use Article schema for blogs
  
• Use the FAQPage schema for Q&A sections
  
• Use the HowTo schema for step-by-step guides
  

LLMs thrive on well-structured data because it reduces the chance of misinterpretation and increases the likelihood your page will be referenced.

7. Optimize Meta Descriptions for AI

Your meta description is no longer just about Google CTR. In the LLM era, it’s also a summary snippet that AI models may directly pull into their responses.

When writing meta descriptions for AI:

• Be clear and direct about what the page offers
  
• Include the main keyword naturally
  
• Keep it factual and benefit-driven
  
• Avoid overly promotional fluff
  

Example for this article:
“Learn proven strategies for SEO for LLM in 2025 from llm.txt setup to schema markup, and discover how to get your content recommended by AI tools like ChatGPT and Claude.”

Best LLM for SEO in 2025

It’s not about finding “one best model,” it’s about being visible across all major LLMs. Still, each has strengths:

• ChatGPT → Conversational answers and summaries
  
• Claude AI → Deep, detailed research
  
• Perplexity → Real-time, citation-heavy responses
  

When you optimize for multiple LLMs, you don’t just get more traffic, you get more diverse traffic.

LLM SEO services & learning options

You can hire agencies that specialize in AI SEO optimization or learn it yourself through an LLM SEO course.
These services usually include:

• llm.txt creation and setup
  
• Content rewriting for AI clarity
  
• AI-friendly metadata and summaries
  
• Strategic keyword and question targeting
  

Whether you’re targeting LLM SEO in Australia, the US, or globally, the approach is the same: make it easy for AI to understand and recommend your site.

AI-Friendly Summary for LLMs 

What is SEO for LLM?

SEO for LLM (Large Language Model SEO) is the process of optimizing your website so AI tools like ChatGPT, Claude, and Perplexity can easily read, summarize, and recommend your content.

Why it matters in 2025:

• AI search is replacing traditional search for many users
  
• Optimized sites get cited in AI-generated answers
  
• Businesses using LLM SEO strategies see higher authority and traffic
  

Key strategies:

1. Add a llm.txt file
   
2. Write in Q&A format
   
3. Include facts, stats, and sources
   
4. Use clear headings and bullet points
   
5. Update content regularly
   

Best LLMs for SEO: ChatGPT, Claude AI, Perplexity.
How to start: Hire LLM SEO services or take an LLM SEO course.

With this structure, you’re covering Google SEO and LLMO (Large Language Model Optimization) in one shot, meaning you can rank in search engines and be cited in AI answers.

At one32 we help brands to do some extra steps in advance to rank them higher both in AEO and SEO by following up all advance strategies required by LLMs and Google.

Get a free consultation if you want help in optimizing your content for Large Language Models.