Landing Page SEO Best Practices: Build Pages That Rank and Sell

In the competitive world of digital marketing, it’s not enough to simply build a beautiful website. What your brand needs is landing pages that rank well on search engines, gather impressions, and convert visitors into customers or leads.

This is exactly what SEO does. When launching a product or running ad campaigns, your landing pages and SEO must work hand-in-hand to drive results.

And the best way to grow your customer count without worrying about the numbers? Walk through it with a team that knows how to build SEO optimized landing pages that attract traffic and turn that traffic into revenue.

Let’s start with the what, how, and why of landing pages and optimizing them.

What Is a Landing Page?

A landing page is a web page specifically designed for a marketing campaign to guide visitors toward a desired action. 

Unlike traditional web pages, landing pages are focused, minimal, and conversion-driven. Signing up for a newsletter, purchasing a product, or requesting a demo are some examples of landing pages.

Undoubtedly, the content plays a very important role, but a landing page with a high converting potential won’t help your business if no one can find it. Enter landing page SEO techniques.

Why Landing Page SEO Matters?

SEO, in simple words, is how you get your page to show up in search engine results, hence optimizing pages for search engines. 

Many marketers believe landing pages should only be used for paid ads and don’t need to be SEO-friendly. But that’s a missed opportunity.

A well-optimized landing page can:

• Drive free, organic traffic
• Attract highly targeted visitors
• Improve quality scores in paid ads
• Increase trust
• Reduce the brand’s reliance on paid traffic

Landing pages and SEO are not separate entities but a unified strategy. When done correctly, SEO techniques transform a regular landing page into a long-term asset that continually brings in qualified leads.

Best Practices for Landing Page SEO

Turning a regular landing page into one that ranks well and converts consistently starts with understanding what makes a page both search engine-friendly and conversion-focused.

Let’s explore the best practices for SEO optimized landing pages that will help you attract more traffic without sacrificing simplicity and clarity.

1. Keyword Research (And Smartly)

To create an SEO optimized landing page, start by identifying the right keywords. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to discover keywords your audience is searching for.

Once you have the keywords, strategically place them in your page title, meta descriptions, URL slugs, and content – everywhere.

Note: Avoid keyword stuffing. The brand’s primary focus should always be readability and user experience.

2. Write Compelling, Value-Driven Content

Search engines reward content that provides value. The best landing page isn’t just attractive; it answers the visitor’s question.

Use bullet points, short paragraphs, and visual elements to improve readability. The longer a user stays on your landing page, the better it looks to Google.

3. Improve Page Speed and make it Mobile-friendly

Page speed is a known Google ranking factor. If a page takes too long to load, users lose interest and bounce, hurting your SEO and conversions. 

In addition, ensure that each page of your website is mobile-friendly. With over half of internet traffic coming from mobile devices, your landing page SEO strategy must account for smaller screens and faster browsing behaviors.

4. Internal and External Linking

Even a standalone landing page can benefit from linking. Internally, link to related blog posts, FAQs, or resources on your site. This improves user navigation and boosts SEO.

Externally, link to reputable sources and mention those stats or quotes. This shows the search engines that your content is trustworthy and well-researched.

5. Use Structured Data Markup

Structured data helps search engines understand the content and purpose of your page. Use a schema markup for products, reviews, events, and FAQs.

Implementing a structure on your landing page helps increase the visibility and click-through rates.

6. Include Engaging Visuals and Videos

Images and videos increase user engagement and time on page, both of which are good for SEO.

What one sees, stays. Explainer videos or testimonials boost conversions and build trust, turning your SEO traffic into leads.

Here is a good example of high-converting landing page.

7. Use a Compelling Call to Action

Even the best landing page fails if visitors don’t know what to do next. Whether it’s downloading a guide, signing up for a demo, or making a purchase, your CTA should be visible and compelling.

Landing page SEO gets people there, but the CTA gets them to act.

8. Monitor and Optimize

Once the landing page is live, the job isn’t done yet. Tools like Google Analytics, Search Console, and heatmaps should be used to track organic traffic, bounce rates, conversion rates, and keyword rankings.

Analyze and experiment with headlines, CTAs, and content layout to create a high-converting landing page.

The Gist 

Combining landing pages and SEO isn’t a strategy – it is necessary in today’s digital landscape. Be it driving traffic, capturing leads, or closing sales, landing page SEO ensures your pages are seen by the right people at the right time.

Implementing these strategies isn’t as simple as it sounds. With the right team, your brand can build SEO optimized landing pages that look good and are highly converting. 

With a strong foundation in both user experience and SEO, One32 Solutions can help make your next campaign the most successful yet.

Also Read: SEO vs AEO: How AI Is Changing the Future of Search